Our Values

Data-Inspired, Relentlessly Curious and Inherently Generous

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A Relationship-Driven Company

Company values are often thought of as “soft” beliefs championed by an organization. But here at Dun & Bradstreet, they’re actually the bedrock of our business. Our values are the constant touchstone of our community; they guide our behavior and anchor our decisions.

The Dun & Bradstreet family is…

  • Data-Inspired - We’re passionate about the power of data. It’s at the heart of everything we do.

  • Relentlessly Curious - We embrace the change in the world around us. We know it brings new problems to solve, new things to learn and new ways to grow.

  • Inherently Generous - We succeed by helping others succeed. We openly share our time and talent, and we confidently welcome the help of others. Learn more about our Corporate Responsibility program and the communities we’ve partnered with to improve social and economic well-being around the world.

Our values are those of a company that puts relationships first.

Growing Relationships Through Data

Relationships Mark Our Character

At the heart of any relationship is “&.”

Brother & Sister, Father & Daughter, Sales & Marketing, Dun & Bradstreet. Without the “&,” you’re on your own.

As part of our brand modernization in 2015, we uncovered a lowercase “d” and an uppercase “B” hidden in its shape. The Dun & Bradstreet logo mark combines these two letters to form the ampersand.

Since 1871, an ampersand has appeared in our company name. Initially it was introduced to represent a pivotal partnership. Today, relationships remain at the core of who we are and what we hold dear. It’s only fitting, then, that the ampersand stands as the focal point of our brand – graphically representing our commitment to help customers make smart relationship decisions.

Learn how data-inspired relationships fuel our customers’ business growth. Read our whitepaper “Growth, Relationships and a New Dialogue for the Big Data Era.”

Dun & Bradstreet Brand Guidelines

Enduring brands are built using well-defined guidelines that help our global teams and partners communicate in one powerful voice and style.

Access the Dun & Bradstreet Brand Guidelines.

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