we use a process we call DUNSRight™ to collect, aggregate, edit, and verify data from thousands of sources daily so that our customers have timely and accurate information on which to make profitable decisions for their businesses.

The foundation of DUNSRight™ is Quality Assurance which includes over 2,000 separate automated checks, plus many manual ones, to ensure that data in the Dun & Bradstreet Data Cloud meets our high quality standards. In addition, five quality drivers work sequentially to collect and enhance data. Once the DUNSRight process is complete, any given entity has a Live Business Identity which is kept current through our continual monitoring of business activity.