As part of our brand modernization in 2015, we uncovered a lowercase “d” and an uppercase “B” hidden in its shape. The Dun & Bradstreet logo mark combines these two letters to form the ampersand.
Since 1871, an ampersand has appeared in our company name. Initially it was introduced to represent a pivotal partnership. Today, relationships remain at the core of who we are and what we hold dear. It’s only fitting, then, that the ampersand stands as the focal point of our brand – graphically representing our commitment to help customers make smart relationship decisions.
Learn how data-inspired relationships fuel our customers’ business growth. Read our whitepaper “Growth, Relationships and a New Dialogue for the Big Data Era.”
Dun & Bradstreet Brand Guidelines
Enduring brands are built using well-defined guidelines that help our global teams and partners communicate in one powerful voice and style.